Our Vision and Mission
Guided by the words of our scriptures:
"गावो वि श्वस्य मातरः।"
(The cows are the mothers of the universe.)
— Mahabharata, Anushasana Parva 83.3
Sri Vittal Rukmini Samsthan is founded on two indestructible pillars:
Gho Samrakshanam (Protection and worship of cows)
Veda Rakshanam (Preservation and teaching of the Vedas)
Through unwavering Bhakti and selfless Seva, the Samsthan upholds these ancient ideals not merely as tradition but as a vibrant way of life — alive, dynamic, and transformative.
The Visionary – Founder: Sri Anna
Sri Mahaperiyava (the sage of Sri Kanchi Mutt) has said that since the time of the Sun and Moon, men of the vast Sri Muthannaval lineage have been performing yagnas. Hailing from this great lineage is our Brahmasree R Jayakrishna Deekshithar, fondly known as SriAnna by his devotees.
Growing up amidst stalwarts, Sri Anna developed a deep knowledge of Sanskrit, Vedas, and Shastras at a very young age. Sri Anna and his ancestors have consistently engaged in profound dharmic endeavors.
Through his enthralling bhajans, Sri Anna has captivated devotees of all ages and has been tirelessly propagating Nama Sankeerthanam to enrich people's lives.
By the sheer strength of Nama, Sri Anna built the magnificent temple of Sri Vittal and Sri Rukmini. Every brick of this divine mandir has been earned through pure devotion and incessant chanting.
Sri Anna has dedicated his entire life to spreading the glory of Bhagawan Nama, offering countless souls a path to profound spiritual fulfillment and inner transformation.
Our Ashram
Sri Vittal Rukmini Samsthan, under the loving guidance of Sri Anna, reflects these sacred principles by serving underprivileged communities in nearby villages through education, marriages, and livelihood support.
The chanting of divine names (Nama Sankeerthanam) and the propagation of Sanatana Dharma (Naama Pracharam) are the heartbeat of Sri Anna’s spiritual mission
The magnificent Sri Vittal Rukmini Temple in Govindapuram, Kumbakonam — affectionately called Dakshina Pandharpur — stands tall as a living testament to Sri Anna's vision.
To foster oneness, the temple warmly welcomes people of all castes, creeds, and backgrounds. Devotees are permitted to enter the sanctum sanctorum and touch the lotus feet of the deities, experiencing the divine directly.
At Sri Vittal Rukmini Samsthan, service to society is seen as an expression of devotion. Rooted in the principle that “Manava Seva is Madhava Seva”—service to humanity is service to God—the Samsthan’s social responsibility initiatives strive to uplift individuals, strengthen communities, and preserve Sanatana Dharma. From nurturing education to restoring temples, empowering villages, and protecting nature’s sacred beings, every activity of the Samsthan reflects compassion, purpose, and the timeless dharmic spirit.
Education and Empowerment
For over two decades, Sri Vittal Rukmini Samsthan has dedicated itself to transforming lives through education. Deserving students from underprivileged backgrounds are identified and supported with school fees, uniforms, textbooks, and learning materials. Many of these students have gone on to excel in the IT, banking, and private sectors.
The Samsthan has also facilitated higher education for over 100 students and donated computers to rural schools when computer education was still a distant dream. These efforts have bridged the digital divide and ensured that children from rural and disadvantaged families receive the opportunity to learn, grow, and succeed.
Preserving Temples and Dharma
Recognizing temples as the spiritual backbone of Sanatana Dharma, Sri Sri Vittaldas Maharaj has spearheaded the renovation of more than 100 temples across small villages, rekindling faith and restoring dharmic life. The Samsthan continues to support temple maintenance and conducts Adhishtana Poojas with great devotion. It also unites and guides Grama Poojaris, providing them training and direction to perform poojas and rituals in the most authentic Vedic manner.
Rural Empowerment and Sustainable Living
Through its rural upliftment programmes, the Samsthan has empowered numerous families to lead self-reliant lives. More than 200 milking cows have been distributed to underprivileged households, helping them establish a steady source of income. Farmers receive cow dung compost either free or at subsidized rates to promote organic cultivation and reduce dependence on chemical fertilizers. They are also educated on sustainable farming practices and encouraged to adopt a cow-based economy.
Village youth are trained to prepare cow-based products like Vibhoothi, Go Ark, and cow dung cakes, introducing them to entrepreneurship and self-employment. These initiatives not only create livelihood opportunities but also uphold ecological harmony and the values of self-sufficiency.
Sri Gokulam Goshala – Compassion in Action
Situated on the sacred banks of the Kaveri River in Govindapuram, Sri Gokulam Goshala stands as a living example of compassion and dharmic responsibility. Spread across 20 acres, it shelters more than 1,000 indigenous cows, including 450 Indian breeds—many descended from the divine herds of Dwaraka and Brindavan. The Goshala’s mission is to preserve native cow breeds from extinction, having already protected nine traditional varieties through dedicated breeding and care.
Beyond preservation, the Goshala’s work extends deeply into social welfare. The milk from these sacred cows is used for the nourishment of Veda students and distributed as buttermilk in nearby villages, ensuring health and vitality among the community. The cow dung supports natural farming in surrounding areas, while the cow urine is supplied free of cost to a clinic in Kumbakonam for use in cancer treatment.
Under the compassionate initiative “Krupa Patra”, the Samsthan has rescued over 450 abandoned and injured cows, saving them from slaughterhouses and providing them with lifelong shelter, medical care, and love. Each rescued cow becomes a living embodiment of the Samsthan’s commitment to ahimsa, service, and divine compassion.
Annadhanam — Service Through Food
At Sri Vittal Rukmini Samsthan, Annadhanam is regarded as the highest form of service. Every devotee or visitor who steps into the Samsthan is served with respect and devotion—no one leaves hungry. Food is offered with the spirit of “Bhojanaya Namaha, Bhokthre Namaha,” revering both the food and the one who partakes in it as sacred. Even those passing by the Samsthan are served buttermilk as a gesture of hospitality. Pilgrims are provided with buttermilk, drinking water, and a space to rest, ensuring that their journey is comfortable and filled with care.
A Spirit of Service
Every initiative of Sri Vittal Rukmini Samsthan—whether it is feeding the hungry, educating a child, empowering a farmer, or saving a cow—stems from one central belief: to serve with love is to serve the Divine. Guided by the vision of Sri Sri Vittaldas Maharaj, the Samsthan continues to nurture dharma, dignity, and compassion in every heart it touches.
Community Care and Welfare
Beyond its dharmic and rural initiatives, the Samsthan actively contributes to the wellbeing of society through various community services. Annual medical camps are conducted, including specialized days for eye care and diabetes treatment. In collaboration with a Government Women’s College, the Samsthan offers free internship programs and access to research facilities, fostering education and empowerment among young women.
Sri Sri Vittaldas Maharaj has personally assisted in the marriages of over 500 devoted couples, helping families rooted in devotion to Sri Pandurangan and Rukmini Thayar. Additionally, the Samsthan has donated 25,000 sq. ft. of land for constructing homes for 20 underprivileged families, ensuring them a safe and secure place to live.
I Want To Serve
Would you like to be part of this timeless mission?
I want to contribute towards Gho Samrakshanam
I want to support a Vedic scholar’s education
I want to offer my Seva for temple